Double Rainbow Mania

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In case you’re not one of the 5.3 MILLION people that have seen this video, watch it and enjoy. And if you have seen it, watch it again. It’s well worth it. Then go watch the Double Rainbow song/video which is soaring beyond 3 million views.

How much the internet has changed our lives? A lot. HungryBear9562 filmed a video about a double rainbow (almost a daily occurrence in places like Hawaii) then proceeded to wet his shorts out of mere appreciation for nature. Even 5 years ago, very few of us would have shared in this guy’s hysterical, emotional (yet, sober, so he claims) outburst, let alone discussed it with friends and family around the world. Even Jack Johnson got in on the Double Rainbow jokes at his concert I attended in Jersey last week, where he quoted HungryBear during a jam session, “Double rainbow, it’s so intense.” Awesome. It made my night.

So think about this video, or any of the other memes (Numa Numa, Leeroy Jenkins, Peanut Butter Jelly Time, Star Wars kid, etc) that have floated around over the past few years, and how many people know about and obsess over them. Now, think if you had a truly great product you wanted to promote and the capability the internet could provide you with to share it. I mean, if Silly Bandz sales can reach $100 million in a few months after being promoted with a simple Facebook page, imagine (no offense Silly Bandz guy) a product with real potential to affect people’s lives for the better.

E-Commerce and E-Marketing are nothing new. I guess it just blows me away to think how lives can change in the blink of an eye because of this technology and the viral nature of society when we find something we can all appreciate, dumb or otherwise.

Thanks for the inspiration, HungryBear.

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